Brand – Elon Musk

“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” –Elon Musk If you’ve been following along with our series on lifestyle entrepreneurs, you realize that brand applies not only […]

Innovation – Steve Jobs

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” –Steve Jobs Great insight from someone who led Apple to create and delivery many innovations over the years. Image credit: abcnews.go.com

Ethics in Business – Kerry Stokes

“Ethics or simple honesty is the building blocks upon which our whole society is based, and business is a part of our society, and it’s integral to the practice of being able to conduct business, that you have a set of honest standards.” –Kerry Stokes Image credit: abc.net.au